Sasha Nelson is the owner and co-creator of SheTough Fitness, founded with her best friend in 2019. What started as a passion project is now a growing business that empowers women to achieve their fitness goals and build lasting confidence. After taking on the role of sole owner, Sasha continues to lead with a commitment to creating a supportive environment for all women. Collaborations with guest coaches offering diverse expertise ensure that SheTough Fitness remains a place where women grow stronger together.